Last updated: October 30, 2024
Beter has partnered with Playtech to integrate its ESportsBattle tournaments, adding over 35,000 monthly events to Playtech’s platform. This partnership enables Playtech’s operator partners to access Beter’s rich esports content, meeting the rising demand for esports betting options across multiple markets. Both companies are excited to drive growth in this fast-expanding sector.
Beter, a leading esports content provider, announced that it has entered into a strategic partnership with Playtech. Beter’s esports content, including flagship ESportsBattle tournaments, will be integrated into the Playtech platform, thus significantly broadening the esports options available to Playtech’s operator partners.
This agreement will let operators using the services offered by Playtech tap into a rapidly growing vertical: it will provide access to Beter’s ESportsBattle tournaments, which total more than 35,000 monthly events across many of the most popular titles in esports. These events provide up to 50 different markets per event, thereby providing round-the-clock opportunities for betting and expanding available esports content throughout the year to meet the increasing demand within several regions.
Beter CEO Gal Ehrlich said he was excited and described the partnership as perhaps the most important in their growth. This was one of the more important partnerships the company has taken on to date. True giant of the industry as Playtech is, the company feels excited to integrate what we do in esports at their platform for the accessibility of their operator partners, he said.
Better Chief Revenue Officer Chuck Robinson spoke also in the same tune like Ehrlich, reminding everyone that esports betting represents very significant for modern markets. This partnership with Playtech demonstrates clearly the need for operators to present an attractive esports betting option for their customers. As a developing vertical, their content unlocks the potential for it to operators, Robinson added.
This is the latest among various global expansion moves made by Beter. A few months ago, Beter entered a partnership with data provider Grid for advanced data visualization tools enabling more interactive engagement with real-time statistics and predictive tracking. The company has expanded the new territories through its signed partnership deals with Codere in Spain and Latin America and SportyBet in Africa.
