Last updated: November 30, 2023
FK Sarajevo secures sponsorship from Meridianbet for the upcoming season, strengthening their partnership in Bosnia and Herzegovina.
Meridianbet Group, a sports betting company will continue its investment in Bosnia and Herzegovina thanks to a contract that the Group has signed with FK Sarajevo.
Since Bosnia and Herzegovina’s founding, the club has won the league championship five times, after also taking home two championships in Yugoslavia. Additionally, the team has won the Bosnia and Herzegovina Cup seven times as well as the Bosnia and Herzegovina Super Cup once.
Meridianbet has a wide range of interests in football, working with more than 30 amateur and professional clubs. In addition, it won the auction for a national jersey autographed by Edin Deko to benefit Southeast European kids suffering from spinal muscular atrophy.
Despite a 24% increase in overall revenue year over year, Golden Matrix’s CEO recently pointed the finger at the brand as the cause of the company’s significant Q3 net income loss of $965,628.
Golden Matrix and Meridianbet had a deal in place for Golden Matrix to acquire Meridianbet for €300 million in January 2023, to be paid for with a combination of stock and cash. The Amended and Restated Purchase Agreement between MeridianBet and Golden Matrix was however signed in June.
The agreement was changed, including a reduction in the amount of cash that Golden Matrix will be required to pay from $50m to $30m, and it also extended the deal’s closing date, which was initially planned for H1 2023.
The deal was mentioned by Brian Goodman, CEO of Golden Matrix, in his Q3 comments. Profitability in Q3 was negatively impacted by a number of factors, including a significant rise in one-time legal and due-diligence costs related to the anticipated acquisition of the MeridianBet Group, which contributed to the reported net loss of $965,628.
Marilyn Chavez is an associate researcher at the Missouri University of Science and Technology, where she studied the mathematical probabilities and aspects of casino games like slot machines. She’s written several case studies which have been published by multiple problem-gaming institutions to help spread awareness about the dangers of online gambling and gambling addiction. She also presented a 2019 Ted talk on the topic of gambling among minors.
