Last updated: March 08, 2024
US micro betting specialist Betr forms a partnership with WagerWire, empowering bettors to trade their bets as assets within a unique sports betting marketplace.
US microbetting expert Betr and WagerWire have agreed to a technology integration and media partnership.
The creator of the WagerWire sports betting marketplace empowers bettors to take control of their actions and treat their bets as assets that can be bought and sold at any time.
The company’s in-house marketplace technology is accessible through WagerWire’s own app, which acts as an aggregated marketplace of bets across partner sportsbooks, as well as directly embeddable into sportsbook apps. WagerWire also manages its own media network, which produces daily sports betting content for a variety of social media platforms.
The partnership between Betr and WagerWire aims to set its product apart in a highly competitive market full of standard products. In order to compete with US rivals, Betr expanded from its initial focus on microbetting markets to include traditional core betting markets.
With the addition of WagerWire, Betr is well-positioned to dominate the market by providing a distinctive mix of traditional, secondary, and microbetting markets. This partnership also entails joint media initiatives, starting this year with the creation of their first video series and continuing with additional projects in the works.
Zach Doctor, co-founder and CEO of WagerWire, recently expressed his excitement for the ground-breaking innovation in a statement, saying, While secondary markets are commonplace for things like concert tickets, trading cards, and even fashion, it has yet to exist at scale in sports betting – until now.
Doctor praised Betr’s accomplishments as a gaming operator and media company as well, and he emphasized that WagerWire’s technology would improve the sports betting fan experience.
Zach Doctor echoed Joey Levy’s sentiments when he said that the WagerWire team shared their belief that there was a great opportunity to improve the sports betting user experience through product innovation. Joey Levy, the founder and CEO of Betr, agreed. Levy went into more detail regarding the integration of WagerWire’s technology into Betr’s upcoming V1 sportsbook platform, which is currently being developed on top of the Chameleon platform that was just acquired and is expected to launch in the coming year.
Marilyn Chavez is an associate researcher at the Missouri University of Science and Technology, where she studied the mathematical probabilities and aspects of casino games like slot machines. She’s written several case studies which have been published by multiple problem-gaming institutions to help spread awareness about the dangers of online gambling and gambling addiction. She also presented a 2019 Ted talk on the topic of gambling among minors.
