Last updated: November 29, 2023
BET365 extends its partnership with Stats Perform, gaining access to Opta data for 19 more global football leagues, totaling 3,000+ matches per year.
With sports data and technology provider Stats Perform, leading sportsbook operator bet365 has strengthened its relationship.
With the new agreement, bet365 will be able to use Stats Perform’s Opta-powered data feeds to add over 3,000 additional football matches each year across 19 additional football competitions in Europe, Asia, and Latin America.
With the upgrade, bet365 can now provide Opta-powered player and team stats markets for more than 7,000 matches annually, nearly double the previous coverage.
Andrew Ashenden, Chief Betting Officer at Stats Perform, stated that their expert teams had worked tirelessly for months to provide Opta data for an additional 3,000 matches that met the strict criteria needed for seamless and reliable player statistics in betting experiences. He emphasised their commitment to helping operators create innovative, personalised products that appeal to their customers. Ashenden also expressed happiness that bet365 swiftly added these new competitions to their offerings after quickly recognising and embracing this ambition.
The Opta player and team data provided by the supplier has a significant impact on improving the football betting experience, bringing significant growth to an established industry, according to Andrew Ashenden, Chief Betting Officer at Stats Perform. He emphasised how sportsbook operators have been able to tap into new customer segments, transform btting entertainment, increase margins, and create reputable and incredibly well-liked betting experiences thanks to this data. The leading international sportsbooks use Opta data to model, manage, and trade these markets as well as to provide in-running tracking and settlement for bettors, according to Ashenden. He acknowledged the excellence of their teams’ work as well as the assistance and ingenuity of authorised sportsbook partners like bet365 as he proudly stated that they were at the forefront of such innovation.
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