Last updated: September 27, 2023
Newcastle United Football Club’s collaboration with BetMGM provides the sports betting brand a gateway to engage with a wider audience as it enters the UK market.
The online sports betting company BetMGM has partnered with Newcastle United Football Club.
The British-facing BetMGM brand from MGM Resorts International, which is powered by LeoVegas, a company owned by MGM, and makes use of Kambi’s sportsbook technology, was only recently introduced in the UK.
Through its role as the Official Club Partner for the 2023–24 season, BetMGM will have branding visible throughout St. James’ Park.
Now is a great time to work with Newcastle, following their 8-0 victory over Sheffield United on Sunday.
Both people physically present at the games and those watching on international streaming broadcasts will be able to see this branding.
Chief Commercial Officer of Newcastle United, Peter Silverstone, expressed his happiness that BetMGM has become an official club partner. He stressed the importance of BetMGM’s presence in Newcastle, saying that the company’s UK office exhibits their knowledge of the football team, its supporters, and the area. BetMGM was cordially welcomed by Mr. Silverstone into the growing family of partners of the club.
Although LeoVegas will oversee the brand’s casino division, Kambi has verified that it will power BetMGM’s sportsbook.
Newcastle United’s return to the top football league this season has been hailed by Sam Behar, Director of BetMGM UK, as a “golden moment” for the team and its ardent fan base. He also emphasized the importance of Newcastle United joining their list of Premier League partner clubs, especially as they launch in the UK, and highlighted BetMGM’s selection as one of the club’s betting partners for the upcoming season.
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