Last updated: May 17, 2024
LeBron James reveals a partnership with DraftKings, joining other celebrity collaborators like Michael Jordan, David Beckham, and Snoop Dogg. DraftKings expands its reach through alliances with NBA teams and sporting bodies, including a venture into sports betting with NASCAR in North Carolina. CEO Jason Robins anticipates exciting engagement opportunities with James.
In a tweet on the social media platform X (formerly known as Twitter), NBA basketball player and star of Space Jam: A New Legacy LeBron James announced his recent partnership with DraftKings.
Michael Jordan, who presently holds the position of Special Advisor to the Board of Directors for the organisation, is one of the many NBA players and teams with which DraftKings has partnered. A football player named David Beckham and a musician named Snoop Dogg were two other famous couples.
Additionally, DraftKings has partnered with several businesses and sports leagues to grow its market share in the US. The most recent endeavor was introducing sports betting to North Carolina in collaboration with NASCAR; this is scheduled to go into effect on March 11.
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Currently holding a 43% market share, FanDuel is the biggest sportsbook operator in the United States, followed by DraftKings.
Thus, the DraftKings Family embraced LeBron James as it was mentioned by CEO and co-founder Jason Robins saying thanks for the honor and privilege. He appreciated James’ influence and cruised him as one of the all-time great athletes. Robins drew attention to the fact that they presented a competitive mindset and also were looking forward to their James’ fans, and customers to obtain some interesting opportunities.
James will play a role and is expected to make DraftKings football programs slated to be one of their tentpole events. These will be further supported by this person’s contributions to the cause- providing content based on issues such as weekly football picks, and other related topics. James has entertained the love for football even though he is not a professional, having played and in fact, competed on the gridiron in high school.
The period of the partnership and financial transactions that resulted in the same have been revealed to the public.
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