Last updated: August 30, 2023
Following a lucrative promotion at ICE London 2023, B2B iGaming supplier 7777 Gaming has teamed up with SBbet to introduce their licenced casino games in Montenegro. After entering the Romanian market through NetBet, this partnership increased 7777 Gaming’s presence in the Balkans.
To launch in Montenegro, SBbet has partnered with B2B iGaming provider 7777 Gaming.
The Bulgarian Institute of Metrology (BIM) has certified more than 100 casino games from the 7777 Gaming portfolio, granting them permission to be used in the Bulgarian and Montenegrin markets.
These games will be accessible through the SBbet casino platforms and include Sea of Treasures, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, Club Mr. Luck, and Zeus Quest.
SBbet runs a retail brand across Montenegrin sports betting shops in addition to its online casino.
Asya Raykova, Account Manager at 7777 Gaming, stated that SBbet is a well-known online sportsbook with an impressive track record of offering their clients first-rate services.
Montenegro is a fascinating new market for them, and they are delighted that SBbet will serve as the entry point for their games to enter sizable audience.
They are excited to collaborate, and with the help of their neighbourhood, they think this partnership will be very successful.
When SBbet won a promotion at the 7777 Gaming table at ICE London 2023, the partnership was established.
Marko Bokovi, Head of Online Gaming at SBbet, stated that as a top online operator, they are constantly looking for ways to give their players a more captivating and immersive experience.
The new generation of casino players needs and demands a fun, entertaining, and distinctive experience, and they discovered in 7777 Gaming a dependable partner with a clear vision for this.
They are beginning with a fantastic promotion we won at ICE London this year, and they think this is just the start of a prosperous alliance between both companies.
After announcing that 7777 Gaming would launch in Romania through NetBet, the company now announces another expansion into the Balkans with this agreement.
Marilyn Chavez is an associate researcher at the Missouri University of Science and Technology, where she studied the mathematical probabilities and aspects of casino games like slot machines. She’s written several case studies which have been published by multiple problem-gaming institutions to help spread awareness about the dangers of online gambling and gambling addiction. She also presented a 2019 Ted talk on the topic of gambling among minors.
