Last updated: August 14, 2024
Lithuanian operator 7bet has entered the UK betting market following approval from the UK Gambling Commission. Backed by Anakatech Interactive Ltd, 7bet aims to leverage its proven approach from Lithuania to succeed in the competitive UK iGaming space, emphasizing customer understanding and exceptional experiences.
7bet, based in Lithuania, is now welcome to offer its services in one of the most welcoming betting and gaming industries of the United Kingdom, thanks to the UK Gambling Commission. This is the first step for 7bet to enter one of Europe’s most dynamic iGaming and betting markets.
The company is primarily a relatively new entrant to the United Kingdom, although 7bet is operated by Anakatech Interactive Ltd, which has held a license since November of 2017, and other brands managed in the United Kingdom online casino realm include Lucky Mate and Winomania.
In the first half of this year, Anakatech Interactive Ltd acquired a betting license and, thus, started the 7bet operation. Both 7bet. Co. UK and better. Companies like betboo.com and bet201.com are now live under this betting license, with their operation as White Label entities.
7bet affirmed its confidence in its capacity to compete in the intense UK operations, saying it will continue to research customers to provide premier services. The proposed strategy of expansion is based on the template of the Lithuanian success and is taken to offer growth opportunities beyond the challenging Lithuanian regulations for the company.
A Lithuania-based brand working out of Vilnius, 7bet which, perhaps unsurprisingly, claims to have between 11 and 50 employees according to its official LinkedIn presence, is gearing up to enter the highly contested UK betting and gaming market.
The company has also stressed that it is ready and willing to bring impressive performances, noting that in entering the UK market it is a move that has not been taken lightly.
Reflecting on the launch, 7bet said, “This is an extremely serious venture into the new gaming market in the United Kingdom. In this business, one has to be committed, know the consumer, and provide the best services possible.
The given situation can hardly be considered stable in the UK market, which poses certain risks that 7bet is however willing to take, as it has a successful experience in Lithuania. Unfortunately, the company seeks to elevate the same procedure it has set to achieve a breakthrough to meet UK players’ needs and gain growth points.
Part of 7bet’s decision to expand may also be influenced by regulatory changes in Lithuania, including recent increases in gambling taxes, which have prompted operators to seek more favorable business environments abroad.
“The outlook for 7bet’s entry into the UK market is promising, with anticipation that their targeted strategy will resonate well with the new audience,” remarked 7bet optimistically regarding its expansion plans.
7bet’s strategic approach reflects its determination to navigate challenges and establish a strong presence in the competitive UK betting and gaming sector.
