Last updated: August 18, 2023
PlayAlberta’s goal is to convert its online sportsbook to BtoBet’s sportsbook software. The two companies have worked together earlier and decided to collaborate again for the long term. NeoGames’ net revenue in HI 2023 was $97.4 million, surpassing three times the revenue for H2 2022.
Israel-based online iLottery website NeoGames’ subdivision BtoBet has partnered up with Alberta Gaming, Liquor & Cannabis (AGLC) and PlayAlberta. The long-term venture comes after NeoPollard Interactive and AGLC previously collaborated to develop and manage the gaming site for PlayAlberta.
AGLC is a government agency and the only website in the Canadian province of Alberta which regulates gaming-related activities legally.
BtoBet’s Expansion Plans
BtoBet will focus on helping PlayAlberta’s bettors with online sports betting entertainment through its sportsbook framework. PlayAlberta plans to wrap up the conversion of its online sportsbook to BtoBet’s sportsbook software in Q3 2023.
Head of iGaming and NeoGames’ President Tsachi Maimon told the media that he was delighted with the long-term venture with PlayAlberta. According to Maimon, the partnership will allow NeoGames to grow its sports betting website and services. He expressed his excitement of stepping into the new generation of betting through localised bettings. This includes offers for the Premier Lacrosse League and the Canadian Football League and prominent bets for numerous sports which involve Canadian sports athletes.
NeoGames Financials
As per NeoGames’ recently published report from Q2, the company suffered financial losses of $7.8 million. The net sales of the company in Q2 was around $48 million, which was more than twice the company witnessed in Q2 of 2022.
The company noted a gross revenue of $57 million, yet suffered an operational loss of $9.1 million, a reduced operational loss as compared to $14.5 million from Q2 in 2022. For H1 2023, NeoGames made a total revenue of $97.4 million, which was thrice compared to its revenue of $34.3 million for H1 2022.
Susan is a verified gambling support specialist who has helped thousands of problem gamblers get back on their feet through therapy and financial counseling. She’s also worked as a cage manager in four Las Vegas casinos and spent two years in Macau in her 30s, where she became extremely savvy at Sic Bo and other Asian table games. Her knowledge and expertise have and continue to play a priceless part in how we structure our content, particularly when it comes to game guides and casino reviews.
