Bally’s & Cleveland Browns: Bally Bet Sportsbook App Launch

Last updated: September 28, 2023

Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has inked a significant agreement with the Cleveland Browns to introduce the Bally Bet Sportsbook app, coinciding with the start of the Browns’ latest NFL season in Ohio.

The Cleveland Browns signed a significant agreement with the renowned Bally’s Corporation digital and sports betting division, Bally’s Interactive, to receive the new Bally Bet Sportsbook app.

Tech Leaders Enable Bally Bet’s Ohio Launch

The launch of Ohio coincides with the start of the new Browns season.

Without the support of Kambi Group and White Hat Gaming, this launch would not be possible. These two businesses are among the industry leaders when it comes to gaming technology, and they were very helpful when trying and testing different technologies to provide Ohio sports betting enthusiasts with the best possible experience.

With the help of the app’s advanced spread, money line, and total bet options, along with a number of other features already adored by users, Bally Bet was able to maintain its dominant position in the Ohio market.

Exclusive Browns Fan Rewards

Through a collaboration with Bobby George and Ethos Hospitality, the sportsbook location was created.

All new customers should be excited to learn that those who download the app and register during the first weekend will be entered to win two premium tickets to a Browns home game.

But that’s not all; brand-new clients will also receive a Second Chance Bet. The Bonus Money will allow players to place the same wager once more for free if their initial wager of less than $100 is a loser.

For Browns supporters, additional perks have been planned, including premium ticket promotions, player-autographed merchandise giveaways, various VIP experiences, and numerous other surprises.

Bobby George’s Role in Bally Bet Lounge

Bobby George, a well-known restaurateur, will assist in developing the Bally Bet Sportsbook. The sports bar being built by George and Ethos Hospitality Group at Harry Buffalo on East 4th Street in Downtown Cleveland will include the lounge. The players will have the opportunity to make wagers and watch the games at this location.

Brett Calapp, COO of North America Interactive, expressed pride in launching the new Bally Bet Sportsbook app in Ohio and continuing the partnership with the Cleveland Browns, while also adding a collaboration with Bobby George. He emphasized their commitment to enhancing the sports betting experience for Browns fans throughout the season.

Bally’s reports that Bobby George commented on the partnership, stating that the combined efforts of three world-class organizations will establish a new standard in hospitality, and he is proud to bring this to Cleveland.

 

About the Author

Author

Susan Davis

Senior Editor at Casino Today

Susan is a verified gambling support specialist who has helped thousands of problem gamblers get back on their feet through therapy and financial counseling. She’s also worked as a cage manager in four Las Vegas casinos and spent two years in Macau in her 30s, where she became extremely savvy at Sic Bo and other Asian table games. Her knowledge and expertise have and continue to play a priceless part in how we structure our content, particularly when it comes to game guides and casino reviews. 

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