Last updated: August 14, 2024
BetMGM has launched its Wheel of Fortune Online Casino in Ontario, marking its second brand-led casino in North America. Collaborating with Sony Pictures Television and IGT, the platform features over 1,600 games, including Wheel of Fortune-themed slots. This move is part of BetMGM’s strategy to expand its North American market presence.
BetMGM has gone live to unveil the Wheel of Fortune Online Casino in Ontario, part of its brand extension strategy in North America. This launch follows the brand-led BetMGM’s first online casino in New Jersey in 2023.
Wheel of Fortune Online Casino is an Ontario-based casino developed by BetMGM in cooperation with Sony Pictures Television and International Game Technology (IGT). During the launch, the casino provided over 1,600 slots, progressive jackpots, and table games, and it actively updated its portal with new games.
One of the most conspicuous assets of the casino is a group of slot games based on Wheel of Fortune and created by IGT. This includes such hit games as BetMGM Wheel of Fortune Triple Extreme Spin, Wheel of Fortune Elegant Emeralds, and Wheel of Fortune Megaways that should appeal to fans of the lurching famous American TV show.
This launch is one of the strategic steps in the development of BetMGM’s presence in the North American region. It aims to introduce as many people as possible to the world of slot games and the viewers of the television show Wheel of Fortune.
BetMGM has also launched its Wheel of Fortune-themed Online Casino in Ontario via IOS and Android smart devices and desktop computers. This was an apparent attempt by the company to take advantage of the growth of Ontario’s iGaming industry as it majored in an opportunity to increase its market share.
The casino was created in partnership with Sony Pictures Television and International Game Technology (IGT) to appeal to both traditional slot players and fans of the Wheel of Fortune TV show. The platform aims to amplify BetMGM’s services’ attractiveness to a wider audience.
This launch aligns with BetMGM’s broader focus on growth and market expansion. In the first half of 2024, the company reported a 6% increase in revenue, reaching $1 billion, though it faced a negative EBITDA of $123 million.
BetMGM holds a 13% market share in iGaming and sports betting across the US and Ontario, with a 22% share in the US iGaming sector alone. The company is committed to continued investment and customer acquisition strategies to drive further growth.
