Last updated: September 05, 2023
Betway, under SuperGroup, secures a partnership with Arsenal as their official global betting partner, focusing on enriching fan engagement and responsible gambling advocacy through social media activations and exclusive content.
The parent company of Betway, Super Group, has declared that the bookmaker is now the official international betting partner of the Arsenal men’s squad.
By creating and distributing worldwide activations and exclusive content across all social media platforms, as well as encouraging responsible gambling, Betway will enhance the supporter experience of the English Premier League team as part of the agreement.
In accordance with the agreement, during Premier League, FA Cup, and Carabao Cup matches at Arsenal’s home stadium, Emirates Stadium, betting brand advertisements will be displayed on advertising boards.
According to Anthony Werkman, CEO of Betway Group, they are eager to collaborate to provide excellent content and experiences for the vast number of Arsenal fans around the world. Betway will also work with the club to ensure the partnership complies with important responsible gambling standards and industry marketing protocols.
Being able to see the Betway logo around the Emirates Stadium will be fantastic because they have strong ties to North London and have an office there. We are excited to accompany them on their adventure throughout this season and beyond, both domestically and in Europe.
Betway also has agreements in place with West Ham as a key partner and with Brighton as an official global partner, making Arsenal not the only Premier League team with which the betting company is associated.
Along with these leagues, Betway has affiliations with teams in the NBA, NHL, tennis, cricket, horse racing, and the Bundesliga. Other sports represented include the NBA and NHL.
In addition, Betway has been named as Arsenal’s official global betting partner, said Juliet Slot, Chief Commercial Officer of the club.
It is the most recent of several major businesses to join their network of allies in recent weeks, underscoring the club’s commercial power as a whole. They are thrilled to partner with Betway in order to expand the opportunities available to their global fan base and emphasize the value of safe gaming.
Susan is a verified gambling support specialist who has helped thousands of problem gamblers get back on their feet through therapy and financial counseling. She’s also worked as a cage manager in four Las Vegas casinos and spent two years in Macau in her 30s, where she became extremely savvy at Sic Bo and other Asian table games. Her knowledge and expertise have and continue to play a priceless part in how we structure our content, particularly when it comes to game guides and casino reviews.
