Last updated: August 14, 2024
To improve its marketing, BGaming has partnered with First Look Games to give affiliates comprehensive materials for its slot games. Through the collaboration, BGaming can present its portfolio through a branded library, allowing affiliates to produce advertising content. Partnerships with Inbet, Star Casino, Adjarabet, and Premier Bet are examples of recent expansions.
BGaming has disclosed that it will work with First Look Games, which connects game studios and affiliates to help promote games and brands effectively. This partnership is expected to strengthen the company’s marketing plan, as affiliates will have full information on BGaming’s games as well as promotional tools.
Within the signed agreement, the company BGaming will use a branded library on First Look Games’s website. This library will contain game sheets, logos, pictures, videos, and demo links for the online slot games for which the affiliate will gather reviews, trailers, and any other content for the game’s promotion.
Besides, Age Checked will manage player identification, enabling the affiliates to offer the free-to-play models of slots developed by BGaming even in the regulated areas. The purpose of this activity is to develop the company’s web presence and achieve greater promotion with the help of affiliate programs.
The company has also recently signed a partnership deal with First Look Games or connected game studios with affiliates to improve the outcomes of games’ promotion and brands’ recognition.
The hope is that BGaming’s marketing tactics will be enhanced by promoting the affiliate program, where they provide access to game sheets, logos, images, videos, and links to the demo version of game products.
Elliott Resnick, Head of Commercial at First Look Games, said they now know how BGaming uses publishers and their access to many different players. By using these publishers’ targeted audiences, BGaming aims to improve its game promotion and marketing.
The CMO of BGaming, Kate Puteiko, commented on the agreement, stating it would contribute to the company’s games being presented more actively. She stressed that access to the premium publishers list through First Look Games would be an important tool to achieve this goal.
This partnership comes after BGaming has been reaching out for new affiliations, including the recent one made with Inbet in July of 2024 aimed at accessing the Bulgarian market. This move forms part of BGaming’s expansion plan targeting its operations across Europe and other parts of the continent.
Besides, apart from Inbet, BGaming has recently cooperated with Star Casino in Belgium, Adjarabet in Armenia, and Premier Bet in Africa, thus expanding its turning out to new locations.
