Last updated: December 13, 2024
Boldplay has teamed up with Rank Group, offering a range of slot, table, video bingo, and scratch card games to its brands, Mecca Bingo and Grosvenor Casino. This partnership enhances Rank Group’s online and land-based offerings across the UK, aligning with Boldplay’s growth plans in the market.
Rank Group has formed a business relationship with Boldplay, after which the operator can now use most of Brandplay’s games. Founded in 1937, Rank Group owns brands such as Mecca Bingo and Grosvenor Casino.
Also, as a result of the deal signed, Rank Group will incorporate virtually all the games that Boldplay develops in its portfolio, such as slots, table games, video bingo, and scratch cards. This means that series such as Cam Carter and other titles like Sweet Splash will be available. Mecca Bingo and Grosvenor Casino offer online gaming and bingo and casinos at various locations across the UK, and each brand has a network of more than 50 outlets.
Speaking on the partnership, Valli Fragoso, the Chief Executive Officer at Boldplay, said he was glad the company has partnered with Rank Group owing to its popularity in the UK. Fragoso said that the adoption of the games into Rank Group’s platforms is evidence of the growth of Boldplay’s portfolio and a significant achievement for its UK expansion.
Nolan Frendo, Casino Games Manager at Rank Group, expressed his appreciation for the company’s decision to forge a partnership with Boldplay. He stressed the need to secure access to Boldplay’s wide range of gaming products and opined that the cooperation would be a win-win and offer exciting content for the latter’s players. Frendo thinks that Boldplay’s repertoire of games will help engage the UK market.
Mecca Bingo and Grosvenor Casino brands that belong to Rank Group have learned how to develop successful partnerships. The latest will see Mecca Bingo extend a deal of five years’ worth of $12.7 million in supply and servicing of gaming machines, a contract with Inspired. Further, the brand was associated with the UK television show Loose Women this year, only in May.
Other news includes Grosvenor Leicester Casino, which recently resumed operations after undergoing a renovation that required an investment of £3 million ($3. 8 million). The modernisation process entailed a weekend of festivities for guests.
Paul Davies, the casino’s general manager, spoke to us about the ongoing refurbishment process and the new look of the casino as the work progresses. The new place will be captured in the subsequent issue of The Huddle.
