Last updated: August 14, 2024
Bragg Gaming Group introduces the 711.nl sportsbook in the Netherlands, powered by Kambi’s sports betting technology. The launch expands Bragg’s partnership with 711.nl, integrating sportsbook capabilities alongside existing Player Account Management (PAM) and Fuze™ customer engagement tools, aiming to enhance user experience ahead of major sporting events like the UEFA Euro and Paris 2024 Olympics.
The 711.nl sportsbook has opened in the Netherlands, and Bragg Gaming Group is happy to announce that it is using Kambi’s sports betting technology.
Bragg will now have access to Kambi’s entire suite of sportsbook technologies as a result of their current partnership. Bragg will work with 711.nl to incorporate this into its current system.
The additional integration of sportsbooks into 711.nl’s current offering further benefits the new vertical by giving access to Bragg’s internal regulatory reporting tools as well as marketing and promotional tools for sportsbooks made available through the Bragg FuzeTM toolset.
Thanks to Bragg’s special partnership with Kambi, 711.nl can achieve cost-effective outsourcing while maintaining the independence and management of an in-house sportsbook.
Following 711.nl’s license to operate iGaming in the Dutch market, the launch coincides with the company’s license being granted by the Dutch Gambling Regulator, the Kansspelautoriteit (KSA), for sports betting.
Launching this month, 711.nl is a sportsbook ahead of both the Paris 2024 Olympics and the UEFA European Championship Football tournament final.
Following its April 2022 launch on the Bragg PAM platform, 711.nl currently makes use of Bragg’s Player Account Management (PAM) technology.
It additionally makes use of Bragg’s iGaming product delivery and content aggregation tools, which include casino content created by numerous in-house studios as well as exclusive content from numerous studio partners.
711.nl also uses FuzeTM customer engagement tools in its iGaming operations in the Dutch market to access industry-leading tools that boost user engagement by enabling automated, real-time in-game gamification, conversion, and retention mechanisms.
Free rounds, free bets, an AI-powered game recommendation system, tournaments, quests, and jackpots are among the features offered to online casino and sportsbook operators under the FuzeTM toolset.
Matej Nemec, Senior Vice President of Commercial Operations for EMEA and LatAm at Bragg, expressed enthusiasm about expanding their partnership with 711.nl to incorporate the new sportsbook, facilitated by their collaboration with Kambi.
He highlighted that their agreement with Kambi offers a distinctive method for operator partners to introduce sportsbook offerings efficiently and economically.
Veena Dhesi, Senior Vice President of Partner Success at Kambi, expressed satisfaction in renewing their collaboration with Bragg to facilitate the launch of the 711.nl sportsbook in the Netherlands.
Dhesi highlighted Kambi’s comprehensive sports betting offerings, including advanced pricing and trading capabilities and their acclaimed Bet Builder product, which complements Bragg’s expertise in Player Account Management (PAM). She emphasized their joint commitment to delivering exceptional sports betting experiences to players at 711.nlL.
Gilles De Backer, Chief Operating Officer at 711.nl, praised Bragg as a valuable PAM partner since their initial launch in the Dutch market.
De Backer noted the logical progression of expanding their partnership to include the sportsbook segment, expressing anticipation for how both existing customers and the broader Dutch player community will embrace this new offering.
