Last updated: December 13, 2024
Cardiff City FC has announced a two-year partnership with online sports betting operator QuinnBet, making them the new back-of-shirt sponsor. The deal focuses on promoting safer gambling in sports. QuinnBet’s logo will feature on Cardiff City’s first-team shirts, reflecting their shared commitment to responsible online gambling practices.
Welsh Football Club Cardiff City FC’s shirt has a new sponsor: an online casino and a sports betting company known as QuinnBet. The sponsorship deal will run for two years starting from the season, and the first team’s shirts will have a QuinnBet logo on the back.
One of the key features of this partnership between the Bluebirds and QuinnBet is that they are all involved in sports and are equally concerned with the issue of safer gambling. It is consistent with both companies’ commitment to have their client indulge in responsible gambling, which shall be the key mantra of the partnership.
Currently, QuinnBet has continued to seek affiliations in the football sphere; it signed a deal with Northampton Town FC in September, and the association between QuinnBet and Hibernian FC was renewed in July last year. Such partnerships signify the firm’s increasing significance in the sport.
Huw Warren, Cardiff City FC’s head of commercial, welcomed the new working relationship with QuinnBet positively. He also pointed out the club’s values and QuinnBet’s quite robust approach to safer gambling. According to Warren, the relationship between the two parties will be harmonic, and the business will be prosperous.
The above deal not only promotes QuinnBet to the football fraternity but also goes a long way in showing everybody that both organizations are very much committed to preventing gambling.
QuinnBet’s Head of Commercial and Sponsorship, Niall McPartland, spoke about the company’s new partnership with Cardiff City FC, highlighting the club’s distinguished history, including 17 seasons in the top tier of English football and its unique status as the only team from outside England to win the FA Cup.
McPartland described the two-year partnership as a significant opportunity and emphasized that it will be used to promote both the QuinnBet brand and safer gambling practices, a core value of the company that Cardiff City FC also supports. He extended his best wishes to the club for the season ahead.
In other sports betting news, Entain has launched a new digital-only betting platform in New Zealand called Betcha. This platform is aimed at younger audiences and is a strategic response to the growing threat from offshore betting operators.
