Last updated: September 29, 2023
Comanche Red River Hotel Casino has tied up with OPTX to use its platform for end-to-end data solutions. These data solutions will revolve around casino aspects such as slots, players, machines and helps with player development, marketing campaigns, and artificial intelligences, available through mobile and desktop applications.
Data solutions platform OPTX has expanded its footprint into the USA after partnering with Oklahoma-based Comanche Red River Hotel Casino. OPTX, a casino data solutions provider, will now offer data insights for Comanche Comanche Red River Hotel Casino.
With this, the Comanche facility will witness a tech boost for its facility which has over 1,000 slot machines, table games, connect, and video poker games. This will enable better communication between casino teams and will drive operational efficiencies within the facility.
Director of Marketing for Comanche Red River Hotel Casino, David McCardell, told the media that with OPTX, the company can now get important recommendations and insights that will allow them to make strategic decisions.
As per McCardell, the user-friendly platform of OPTX will allow their team to develop user-specific promotions, exciting offers and memorable experiences that will help the company connect with its guests.
OPTX is an end-to-end real-time data solutions provider focusing on casino aspects such as slots, players, machines and helps with player development, marketing campaigns, and artificial intelligence, available through mobile and desktop apps.
Data intelligence from OPTX will create actionable insights for casino operators, offering real-time user focused data with an aim to ensure that no actionable player is missed. It will also enable teams to spend reduced time after data compilations and more time in developing strategies that ramp up guest visits, profitability and revenue.
Co-CEO of OPTX, Brooke Fiumara, told the media that in today’s competitive gaming industry, leaders are in need of singular platform solutions that do not just present data, but also offer functionality for operators to use it.
Susan is a verified gambling support specialist who has helped thousands of problem gamblers get back on their feet through therapy and financial counseling. She’s also worked as a cage manager in four Las Vegas casinos and spent two years in Macau in her 30s, where she became extremely savvy at Sic Bo and other Asian table games. Her knowledge and expertise have and continue to play a priceless part in how we structure our content, particularly when it comes to game guides and casino reviews.
