Last updated: May 09, 2024
DraftKings and TUMS team up for TUMS Prop Bites, a $10K prize game blending kitschy prop bets with Super Bowl snacking. Comedian Desus Nice joins as the official tipster, enhancing the excitement. Participants, 18 and older, can register until February 11, with an exclusive Food Casino event at Circa Las Vegas adding star power to the festivities.
Sports betting may give you heartburn. Overindulging in snacks during Super Bowl gatherings is another possibility. By releasing a new free-to-play game called Tums Prop Bites, DraftKings and antacid manufacturer TUMS are capitalizing on those themes.
Motivated by the growing popularity of proposition bets, TUMS Prop Bites will give players the chance to win up to $10,000 in prizes by placing bets on various categories, such as Super Bowl Sunday pizza deliveries and other things related to food and snack consumption on game day. The contest’s registration period began on January 16 and ended on February 11.
Head of Brand Partnerships and Ad Operations at DraftKings, Jay Danahy, stressed how important food is to the Big Game experience for fans watching at home. TUMS Prop Bites, a creative partnership with DraftKings, deepens the relationship by providing customers with more ways to interact with the events they love.
Haleon is the manufacturer of TUMS, a popular over-the-counter medication for indigestion. That is the company that produces many other well-known brands, such as Nicorette, Advil, Emergen-C, Excedrin, Flonase, and Gas-X.
Proposition bets on the NFL typically cover a wide range of topics, such as anytime touchdowns, receiving yardage over/under, and interceptions by quarterbacks.
The Super Bowl is the most bet-on sporting event in the United States, so sportsbooks typically offer a wider selection of prop bets than usual for the big game. Some of the “oddball” items that can be wagered on are the outcome of the coin flip, the colour of the sports drink that the winning coach will drink, and the duration of the halftime show.
Pop culture elements have also become a popular part of prop bets; this is evident in the current NFL season because of Kansas City Chiefs tight end Travis Kelce’s relationship with pop star Taylor Swift.
Participants in the TUMS Prop Bites game must be at least eighteen years old.
The official “tipster” of the TUMS Prop Bites competition is comedian Desus Nice, a celebrity endorsement from the manufacturer and DraftKings.
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Desus Nice noted that a lot of people watch the Big Game for the atmosphere and food. He mentioned that the audience now has the chance to fully indulge in food without worrying about heartburn thanks to TUMS Prop Bites, and they can also win cash prizes.
Furthermore, on Friday, February 9, DraftKings and TUMS will present a Prop Bites Food Casino at Circa Stadium Swim at Circa Las Vegas. The reason for the relationship between DraftKings and Circa is that the former owns the Vegas Sports Information Network (VSiN), which airs some of its radio programs about sports betting from the sportsbook at the downtown casino hotel.
Marilyn Chavez is an associate researcher at the Missouri University of Science and Technology, where she studied the mathematical probabilities and aspects of casino games like slot machines. She’s written several case studies which have been published by multiple problem-gaming institutions to help spread awareness about the dangers of online gambling and gambling addiction. She also presented a 2019 Ted talk on the topic of gambling among minors.
