Last updated: August 14, 2024
ELA Games and Relax Gaming have formed a strategic partnership, integrating ELA’s 26-game portfolio into Relax’s platform. Highlighted by titles such as Joker Cashpot and the acclaimed Kraken Bay, the collaboration aims to broaden market access and accelerate the release of innovative gaming experiences, reinforcing ELA’s growth trajectory and market expansion ambitions.
A partnership deal between the resulting B2B content delivery platform Relax Gaming and inventive game development company ELA Games was revealed. When Relax Gaming will incorporate all 26 games of ELA Games into its portfolio this will be a key milestone for the studio that claims to launch two games per month.
There will be a number of standout slot games from the ELA product list, including Kraken Bay, which has recently been nominated for the Slot of the Year at the CasinoBeats Game Developer Awards 2024 and a rather more innovative slot game called Joker Cashpot with 1-reel x 1-row mechanics for a floating RTP.
Speaking on behalf of ELA Games, David Fall who works as the Business Development Manager described the partnership as a massive step for the studio. Working with Relax Gaming lets them bring the most successful products to a wide audience and actively issue exciting projects with outstanding mechanics and top-notch graphics.
ELA Games’ business and commercial director, Mamdouh Samaha, expressed his excitement about the high-quality games that will be added to Relax Gaming’s portfolio through the partnership.
He added that their main client, ELA Games, shares this excitement, as they are dedicated to providing the best gaming products in the market. He is confident that their games, created with a passion for the gaming industry, will be well received by customers.
ELA Games is currently focused on gaining a foothold in different global regions, having been well-received in Europe. With a strong focus on its current product line and a commitment to releasing new games and products, the studio is actively seeking expansion to new locations, such as Latin America.
This ambition speaks to their desire to become a dominant force in the B2B sector among similar companies.