Last updated: February 15, 2024
ESA Gaming has broadened its presence in Eastern Europe by collaborating with MaxBet to introduce its unique range of games to Serbian online casino enthusiasts, marking the studio’s entry into the Serbian market.
After forming a new content partnership with MaxBet, ESA Gaming has expanded its reach to Serbia in Eastern Europe.
ESA Gaming has agreed to add all of its “non-traditional” games to MaxBet’s online casino platform. This means that players in Serbia can now play these games for the first time.
Thomas Smallwood, Head of Marketing at ESA Gaming, talked about how proud they were of the company’s accomplishments this year, focusing on how they were able to bring their content to new audiences. Smallwood also talked about how important it was to work together with MaxBet in Serbia, pointing out that the area has a lot of room to grow and that ESA Gaming was excited to bring their games to players in Serbia for the first time.
MaxBet, which has a 20% share of the online market in Serbia, will get ESA Gaming’s EasySwipe content, which includes Pirate Mine, Goal Mine, Dragon Mine, and new slots that will be released “soon.”
Vukašin Marelj, Head of Online Casino at MaxBet, said that adding ESA Gaming’s games to their selection was a great way to make their product line more diverse. Marelj talked about how non-traditional casino games are becoming more and more popular and suggested that ESA Gaming’s mobile-first and quick fire games are great alternatives to regular slots.
The partnership is one of the first ones MaxBet has had since Flutter Entertainment bought a 51% stake in the Serbian operator at the end of last month for €141 million, making it the majority owner.
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