Last updated: December 13, 2024
Finnplay has joined forces with Mindway AI to integrate advanced AI technology into its platform, enhancing real-time monitoring of at-risk gambling behavior. This partnership aims to bolster responsible gambling practices and improve player safety, with a focus on global markets, including the Netherlands. Midway AI’s tools, such as GameScanner, will support operators in identifying and addressing harmful gambling behaviors.
Finnplay recently announced that it has started cooperating with Mindway AI, a provider of artificial intelligence in responsible gaming solutions.
The relationship established in this agreement will see Mindway AI’s sophisticated solutions incorporated into Finnplay’s solution, providing better tools for iGaming operators to manage the identification of problem gambling in real-time.
The partnership aims to improve responsible gambling standards by using AI to identify possible risks related to gambling. By integrating AI, operators can observe the players’ activity and apply measures to protect vulnerable individuals from threats.
The partnership between Finnplay and Mindway AI seems to be a perfect match for offering operators better tools to prevent and identify potential danger points in gambling and contribute to their clients’ safer gambling practices.
Both firms, which are based in Scandinavia, feel that this collaboration will strengthen their position in markets abroad, especially the Netherlands.
Finnplay’s business partners who incorporate solutions provided by Mindway AI into their offerings will be able to track clients’ activity in real-time and receive detailed analytics that helps to minimize risks and promote safe play.
Jaakko Soininen, the Managing Director of Finnplay, noted that the company is focusing on developing cooperation. He said that Finnplay’s approach is to act as an alliance where the industry’s best operators, providers, and solutions come together to provide the safest and best gambling opportunities to both players and regulators.
Besides, Mindway AI signed a new partnership in July 2024 with Evoke to make further advances to the firm’s responsible gaming strategies and measures. Midway AI provides a set of tools, GameScanner, which helps operators identify situations connected with problematic gambling patterns.
