Last updated: November 27, 2024
Gaming Innovation Group (GiG) has extended its partnership with Betsson Group to support the growth of the Zecure brand across regulated markets. The renewed collaboration builds on their 2022 agreement, which enabled Betsson to expand into nine markets, including Serbia, Germany, and Peru. GiG will provide advanced AI-driven tools such as LogicX and DataX to improve operational efficiency and scalability. GiG’s managed services will also play a key role in Zecure’s expansion. This announcement follows GiG’s recent partnership with Paysafe, integrating customized payment solutions into its CoreX platform.
Gaming Innovation Group (GiG) has extended its agreement with Betsson Group in a bid to strengthen the brand for Zecure. This brand should be further developed through advanced technology and managed services in the regulated markets.
Established in 2022, the alliance to this date has aided the firm in penetrating nine different markets around the world in locations including Serbia, Germany, and Peru, among others.
GiG will provide Betsson with AI-powered tools like LogicX and DataX. Those are developed to provide efficiencies, scalability, and agility for markets where regulations are prevalent. Meanwhile, GiG’s managed services will help Betsson fulfill the latter’s aims with Zecure’s growth.
GiG Chief Executive Officer Richard Carter commented on the significance of the deal: “As a trusted partner, we have focused on providing technology that delivers security, confidence, and flexibility. This is to create a solid foundation for success for one of our sector’s most ambitious and discerning operators. We look forward to Betsson’s success further as we move ahead and expand into new and established regulated markets together.”
Commercial Director of Betsson Group Paul Murphy said that the extension demonstrates the strength of their relationship. He added that it has been this partnership which helped Zecure to offer its clients quality gaming experiences. This announcement follows GiG’s recent partnership with Paysafe. The collaboration has integrated customized payment solutions into GiG’s CoreX platform in order to address local market requirements.
