Last updated: February 02, 2025
Greentube, the online gaming division of Novomatic, has partnered with bet365 to bring its gaming portfolio to Brazil’s newly regulated iGaming market. Titles like Piggy Prizes and Diamond Link are now live on the bet365 platform, expanding Greentube’s presence following recent launches in Finland and New Jersey.
Greentube, the Novomatic online gaming division, has unveiled a new deal with bet365, which will have the operator spreading the supplier’s games in the Brazilian market.
Under this new deal, Greentube games like Piggy Prizes and Diamond Link are now live in the newly regulated Brazilian online gaming market through the bet365 platform. This latest aggressive expansion follows another market launch for Greentube, where the supplier partnered with Veikkaus for the Finnish launch in October 2024.
In addition, the firm also pushed further into the US market in the fourth quarter of 2024, signing a content distribution deal with Hard Rock Digital in New Jersey.
Speaking of this new news, David Bolas, Commercial Director at Greentube, said: “We are excited to launch with a significant partner like bet365 on day one of this newly regulated market. This agreement will enable us to continue to expand our gaming presence in Brazil. The new regulatory regime is an exciting prospect to continue to deliver our high-quality gaming content and provide a safe and enjoyable experience for players.”
This latest news comes on the back of the end of a particularly frenetic month for bet365, which began the year with its FY2024 report, which saw the firm post a £3.72 billion ($4.63 billion) turnover for the period.
It should be pointed out that Greentube and bet365 are among the 68 initial online gambling organizations licensed to operate in the newly regulated Brazilian iGaming market.
Following on from earlier announcements, bet365 has formed a further partnership agreement with a base in Brazil with Incentive Games. Additionally, it was announced earlier this week that the company owners were among the United Kingdom’s top taxpayers for 2024.
Regarding this new partnership agreement, a bet365 spokesperson stated: “We are thrilled to partner with Greentube and introduce their varied portfolio of games to our platform in Brazil. Greentube’s reputation for providing high-quality content is exactly what we aim to offer our customers and we look forward to a successful partnership to boost our offering in this new and exciting market.”
