Last updated: January 30, 2024
HRD launches its betting platform, Hard Rock Bet, for its online players across the state and visitors of the retail sportsbook at Hard Rock Hotel and Casino Atlantic City. The iCasino platform will offer a thrilling experience to players across the state of New Jersey.
Recently, Hard Rock Digital (HRD) launched its new betting platform in New Jersey, Hard Rock Bet. This platform will offer an exciting gaming experience for all online players across the state and visitors to the retail sportsbook at Hard Rock Hotel and Casino Atlantic City.
CEO of HRD, Marlon Goldstein, told the media that the introduction of Hard Rock Bet in New Jersey is an important milestone, combining their innovative iCasino platform with their highly regarded sportsbook.
The President of Hard Rock Hotel and Casino Atlantic City said that this platform will allow the company to engage with the customers, entertain and reward them with a high-class experience whenever they play.
One of the features of this platform is its proprietary iCasino, which offers a user-friendly navigation page, diverse gaming selections, tables, slots and live dealer games. It also offers classic slot titles, exclusive releases, loyalty rewards and monthly new additions from industry providers.
With this loyalty program, players in New Jersey can access unified rewards in both online casinos and sportsbooks.
This year in March, HRD and Playtech signed a partnership bond in North America, and Playtech contributed $85 mn for a low percentage of minority equity ownership share in HRD.
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