Last updated: February 13, 2024
Kambi Group has struck a vital deal with Dutch online casino operator 711, empowering 711’s entry into the sports betting arena. With existing licences in place, 711 plans to extend its operations with Kambi’s advanced sportsbook solutions. This partnership underscores Kambi’s strategic growth in the European market, marking a significant expansion for both companies.
Kambi Group has solidified its foothold in the Dutch market with a recent partnership accords with Netherlands-predicated online casino operator 711. As a component of this collaboration, 711 will utilise Kambi’s comprehensive sportsbook platform, including features like the wager builder and AI-driven trading products.
711, a prominent player in the Dutch casino industry, holds a licence for online casino games in the Netherlands. With this strategic coalition, 711 aims to expand its offerings into the sports wagering arena by seeking a licence extension from the Dutch regulator, Kansspelautoriteit.
Upon securing the obligatory approbations, 711 plans to leverage its subsisting brand sponsorships with Dutch football teams such as Excelsior Rotterdam, Telstar, and FC Emmen to bolster its sportsbook launch.
Kristian Nylén, CEO and Co-Progenitor of Kambi Group, expressed ebullience about the partnership’s paramountcy, accentuating its role in reinforcing Kambi’s position in one of Europe’s key regulated markets.
Kambi has been actively expanding its presence, with recent partnerships including Shape Games and LMG Gaming. These collaborations underscore Kambi’s commitment to magnification, aligning with its strategic acquiescence with operators like Jack Regalement, Wagr, and the Betsson Group in Canada. Supplementally, Kambi’s reach elongates further through partnerships with Svenska Spel Sport & Casino and the expansion of its LeoVegas partnership with the launch of the BetMGM Sportsbook in the UK.
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