Last updated: May 21, 2024
Microgaming, a veteran in the iGaming sector, is undergoing a full visual rebrand to emphasize its legacy as a platform software provider. With a focus on innovation and a people-first approach, the rebrand signals a transformative journey, celebrating 30 years of evolution while preparing for a new era of business.
A company that is about to become a pioneer-platform software provider will have its name redefined by means of full visual branding with the aim at strengthening value proposition and entering on a new stage in historical process.
Despite the fact that only a few of iGaming businesses survive their third decade, Microgaming is proudly going into its fourth one with the debut of full visual redesign for both Play It Forward and corporate websites.
Microgaming is geared towards reclaiming its role as a leader in the platform software provide having been established since 1964 of which this it has to stay there. The decision to redesign the visual language of a brand signifies an initial step that should serve as the onset for what must ultimately be looked at more critically by its leadership.
The visual redesign will breathe modernly, infuse vibrant design elements and focus heavily on personnel in the brand that is new for Microgaming to embody while keeping its name and logo intact as a symbol of heritage it has evolved over 30 years.
This was instigated by the acquisition of some Microgaming’s large assets, such as its distribution business and game portfolio in 2021. Through the resulting move, Microgaming will reconsider its value proposition on moving away from being a content aggregator to embracing history as an established corporate platform software and technology provider.
The new statement will capture more than where the brand has been, but also what it is heading to in future. Among the key messages is that Microgaming’s cutting-edge platform software and technology enables delivery of over 210 million bets per day. It also empowers world’s largest online gaming brands to offer games as well as sports betting services without any hassles or responsibly.
Given that the company has won over 20 industry awards for promoting diversity and inclusion in workplaces, it is not surprising to learn that staff members were part of developing a new narrative alongside boardroom decisions which led to this direction change.
The company has also revealed that it will celebrate the people and partners who have contributed to making Microgaming a Goliath in iGaming with an enormous party at its headquarters during June as this is reflective of the human-centric attitude which Microgaming wishes to convey with their visual overhaul.
In the statement, Alex Wilson – Microgaming’s Head of Marketing has been reported to be excited about rebranding the corporate and Play It Forward websites. He also stressed out the significance of such a change for rejuvenating the brand as well as defining its identity again. Wilson highlighted Microgaming’s gratitude towards the people who have contributed to its success and commitment in maintaining with what it basically was — a platform software provider.
Will is a former Grosvenor croupier who relocated to Chicago from London in 2013. Not only is he a highly skilled poker player, but he is also an expert in the art of deception, gambling cons, and the world of crypto. Now he uses his knowledge and experience to write and edit detailed reviews of online casinos in a bid to help players avoid online scams and losing their money to rogue gambling sites.
