Last updated: October 06, 2023
Following the announcement of the six-year deal between the NFL and Genius Sports, the NFL has received 22.5m equity warrants meaning the NFL data deal earns a $446m Genius Sports stake.
April 16 will see a special shareholders meeting where it is expected that they will announce a public float. The NFL deal recently announced has helped Genius Sports shares to rise by 35% in a week.
The initial value of the NFL/Genius Sports deal was stated to be approx $445m, but with the Genius Sports shares continuing to rise, the sky’s the limit. Current predictions estimate the NFL could soon be holding a $675m plus position in Genius Sport.
If, for any reason, the proposed merger of Genius Sports with Technology Group Inc, there are provisions in place for the agreement to be terminated until satisfactory alternative terms have been agreed upon.
As well as this latest acquisition, the NFL also holds equity in several other enterprises:
Most of these investments are under the 5% level to follow the regulatory requirements of such ownerships.
Once again, the NFL has moved intelligently and strategically, aiming to maximise the benefits to the League and their stakeholders. If all goes to plan, this could be one of their shrewdest moves yet.
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