Last updated: September 30, 2024
Octoplay has expanded its European footprint through a new partnership with Microgame in Italy’s iGaming market. For six months, Microgame’s network will have exclusive titles, including Buffalo Smash. This collaboration follows Octoplay’s recent market expansions in Greece and Romania, further strengthening its presence in Europe.
Octoplay, a B2B company that supplies iGaming content, has unveiled its latest entry into the Italian segment by signing a deal with Microgame, a gaming platform supplier. The partner program can be identified as a further milestone in Octoplay’s continuing expansion in Europe.
Through this partnership, Microgame will have the rights to feature some of the most famous games developed by Octoplay, such as Buffalo Smash, Eggsponential and Shaolin Panda Chaos Reels. These games will also be limited to Microgame’s site in the first six months and then launched to other operators around the country.
This deal is expected to deplete their market strategies and streamline the iGaming market in Italy. Through the cooperation with Microgame’s platform, the content developed in Octoplay will be disseminated, and Italian players will be able to enjoy a new game experience.
The exclusive launch is seen as part of Octoplay’s European market diversification plan, which is associated with the company’s recent entry into Greece and Romania.
Octoplay entered the legally authorized and highly profitable iGaming segment at the beginning of 2021 and is quickly moving into the European region. The present developer has partnered with some other critical industry personnel, including Sky Betting & Gaming, LeoVegas Group, Bally’s, and Kindred Group.
Marco Bedendo, Microgame’s General Manager, expressed interest in partnering with another top supplier to expand the company’s appealing portfolio of the best online casino games. He stressed that Octoplay’s products would strengthen Microgame’s offering, which is designed to deliver excellent value to domestic players in Italy.
Microgame’s Italy-focused omnichannel platform and Octoplay content would greatly improve entertainment for players in partners’ networks, according to Marco Bedendo. Finally, he said that this partnership proves the company’s dedication to providing innovations and further solutions for the operator Microgame.
Octoplay is enthusiastic about its continued European expansion, highlighting its growing local presence. Ralitsa Georgieva, the Director of Business Development, stated that the company is excited to introduce its premium game offerings to various regional markets.
In addition to its recent developments in Italy, Octoplay has been actively pursuing opportunities in new markets. In August, the company announced that it had obtained a license from the Hellenic Gaming Commission, enabling it to provide iGaming content to operators in Greece.
Furthermore, Octoplay has expanded its footprint in Romania over the past year, maintaining a strong focus on growth and continually adding innovative titles to its game portfolio.
