Last updated: December 13, 2024
William Hill UK has added Octoplay’s popular games, including 777 Hot Reels and Cash Link Express, expanding its online casino offerings. This partnership also introduces the exclusive Jackpot Hunt feature, custom-made for William Hill, aiming to bring fresh excitement to UK players. Both companies are excited about this collaboration, marking a significant step in Octoplay’s growth in the market. This deal follows similar agreements Octoplay has secured with major operators like Flutter Entertainment and Entain.
William Hill is continuing to strengthen its online casino games offering in the UK with the deal it announced recently, to collaborate with the developer of innovative casino content, Octoplay. In an email to Casino Guru News, this partnership has emerged from Octoplay’s fast-growing efforts after other significant partnerships were secured in recent months with big players like Flutter Entertainment and Entain.
As part of the tie up, the online platform operated by William Hill will now display other games from Octoplay’s popular portfolio, including 777 Hot Reels, Cash Link Express: Hold & Win, and Lightning Blitz Supercharged. The two have collaborated on an exclusive Jackpot Hunt feature, designed only for the players of William Hill within the UK.
Nick Vuchev, commercial director at Octoplay, told the media that partnering with William Hill represents a significant step in Octoplay’s expansion strategy. The bespoke Jackpot Hunt solution developed for William Hill highlights Octoplay’s ability to work closely with tier-one operators to deliver tailored, innovative content. Octoplay expressed excitement about bringing its premium games and other innovative platform solutions to William Hill’s extensive player base in the UK.
Keiron Downs, Head of Gaming UK & Content Operations at William Hill, also welcomed the collaboration. He appreciated the high-quality of games offered by Octoplay and, in particular, Jackpot Hunt, which he expects will be a hit among players.
Downs told the media that William Hill remains focused on finding premium, engaging content to enhance the quality of its gaming portfolio.
This partnership is part of William Hill’s strategy to offer exclusive and exciting experiences to its online players, setting itself apart from competitors.
Other leading operators Octoplay secured agreements with included Italian-based Microgame and Kindred Group, which recently sold itself to La Francaise des Jeux. This gives way to further strengthening the footing of Octoplay as the expanding leader in the web world of gaming. The addition of Octoplay’s games and exclusive jackpot feature at William Hill is another win for both companies, offering exciting new content for their players.
