Last updated: August 14, 2024
Peter & Sons has teamed up with Relax Gaming to enhance the distribution of its games through the Powered by Relax program, targeting key markets such as the UK, Sweden, and Ontario. Yann Bautista, Commercial Director at Peter & Sons, highlighted their commitment to innovation in game design, expecting to captivate players with Relax Gaming’s extensive platform reach.
Relax Gaming, an iGaming aggregator that partners with Peter & Sons announced the latest deal in this regard. As a result of this cooperation, Peter & Sons will be able to obtain the Powered by Relax offer, which aims to bring the games to various regulated regions.
Thus, through cooperation, games from Peter & Sons will be launched in the countries under the MGA jurisdiction and in the United Kingdom, Denmark, Sweden, Ontario, and Greece.
Yann Bautista, Commercial Director of Peter & Sons, said that teamwork with Relax Gaming corresponds to their objectives of redefining game crafting and providing extraordinary entertainment.
He stressed the confidence that Relax Gaming has a solid platform and many connections in the market that will help attract players. It is significant to note that it allows Peter & Sons to utilize Relax Gaming’s distribution reach to guarantee better market penetration of their products without compromising on the game concept and design.
Peter & Sons’ main intention is to utilize Relax Gaming’s distribution channel to ensure that the offered games remain of high quality and appeal to the largest number of consumers.
According to Nicholas Hammon, the Director of Aggregation Commercials at Relax Gaming, he said a few words about his desire to incorporate Peter and Sons’ premium content into the Relax Gaming platform.
He stressed that players enjoyed Peter and Son’s free games design and narrative approach, which they had noticed and appreciated, proving the company’s worth in Relax Gaming’s team.
The incorporation of all the ELA games, including Kraken Bay and Joker Cashpot, was signed into an agreement between Relax Gaming and ELA Games in July 2024. ELA Games also plans to launch two new games a month to have access to a broader choice with the help of Relax Gaming.
Earlier in the year, BlueOcean Gaming and ELA Games signed a deal in which BlueOcean’s GameHub would include ELA’s slots.
