Last updated: December 16, 2024
Play’n GO has partnered with Hard Rock Bet to expand its footprint in New Jersey’s online casino market. This collaboration brings popular titles like Rise of Olympus 100 and Book of Dead to Hard Rock Bet’s platform, enhancing its library of over 2,000 games. Both Play’n GO and Hard Rock Digital emphasized the partnership’s significance, with Play’n GO’s Magnus Olsson highlighting New Jersey as a key state for U.S. operations. This move is part of Play’n GO’s broader North American growth strategy, which includes recent partnerships with BetRivers, BetMGM, and bet365.
Following a recent expansion drive in North America, Play’n GO has now announced it has entered a strategic cooperation with Hard Rock Bet, currently operating in New Jersey. The new deal should bring along many high-grade online casino games to the plate for Hard Rock Bet, further strengthening the brand in this highly competitive casino market in which Play’n GO does exceptionally well.
Through this thrilling newly formed partnership, bettors seeking to experience the excitement of Hard Rock Bet will find that they can enjoy immediate and direct access to some of the best titles from Play’n GO, which are renowned as well as amazing. Such titles as Rise of Olympus 100, Book of Dead, and Piggy Blitz, among others, will certainly delight fans as dozens more equally impressive titles also await in the lineup of options for entertainment. The newly launched titles will also extend to add more choice, giving the eager bettors and players a whole lot more variety and new thrills in their own experience.
According to Magnus Olsson, Chief Commercial Officer at Play’n GO, New Jersey plays an important role in a company’s overall structure related to its activity within the United States. He had more to describe with regard to this partnership of Play’n GO and Hard Rock Bet by mentioning how beneficial such cooperation is for both parties. According to Olsson, the expansion of the regulatory presence of Play’n GO will be continued on the global level; here, again, it is one significant step on the way forward toward the pursuit of broader interests in North America.
A very similar level of excitement about the new agreement formed recently was expressed by Grant Williams, the Senior Vice President of Casino at Hard Rock Digital. Williams used this opportunity to praise Play’n GO for its well-respected reputation of bringing high-quality products and said that adding its games makes a really big difference in the more than 2,000-game portfolio that Hard Rock Bet already boasts. He pointed out that the operator was and is focused on the unique, personalized gaming experience as for its users, and that experience goes not only with seamlessly integrated rewards but also with one of the largest game inventories in the market today.
The alliance with Hard Rock Bet marks another crucial chunk of the provider’s overall approach to an aggressive expansion into the rapidly changing North American market. As it stands, in the past few months, the enterprise has managed to secure deals with leading operators such as BetRivers, BetMGM, and bet365 in both Pennsylvania and New Jersey, thereby further consolidating its regional presence and influence in this intensely competitive landscape.
