Last updated: December 13, 2024
In an unprecedented move, PlayStar has partnered with the New Jersey Devils, becoming the team’s first official online casino partner. This collaboration will feature the “Golden Goal Sweepstakes,” offering fans the chance to win $10,000 during home games while enhancing the overall fan experience and PlayStar’s presence in New Jersey’s iGaming market.
PlayStar, an iGaming operator, struck a deal with the NHL team New Jersey Devils to become their first official online casino partner, marking an unusual shift in business tactics seen in the modern gaming market. The ‘Golden Goal Sweepstakes’ promotion will launch this partnership at home games in the upcoming season.
PlayStar will be present at the Devils’ home games, and the Devil’s branding will appear on the PlayStar New Jersey online casino. This will be a two-pronged arrangement.
PlayStar will feature Devil’s branding throughout its website, co-branded ice hockey games, and customer scoreboards where players can enter to win tickets to events at the Devil’s home arena, the Prudential Center.
The Devils will host PlayStar’s “Golden Goal Sweepstakes” at each of their home games in exchange. A PlayStar online casino player who scores a goal between 11:00 and 10:00 in the second period will receive $10,000 as part of this thrilling promotion.
The New Jersey Devils’ vice president in charge of corporate partnerships, Chad Biggs, was excited about the partnership. As the first-ever online casino partner and sponsor of the “Golden Goal Sweepstakes,” the New Jersey Devils and Prudential Center are happy to welcome PlayStar, he said.
It was big news for both PlayStar and New Jersey Devils as their NHL team’s Senior Vice President of Corporate Partnerships Activation, Chad Biggs said that they are looking forward to working with PlayStar and aim to improve the fan experience with this in-game promotion and organizing some money can’t buy giveaways for the fans.
PlayStar has been aggressively expanding its online casino brand in New Jersey, the only jurisdiction it services in the United States. After the creation of its site in 2022, the operator has managed to establish itself quickly in the New Jersey area.
Recently, PlayStar has committed to several strategic partnerships, including:
According to Jon Bowden, PlayStar’s Chief Marketing Officer, the company’s singular focus on New Jersey makes it an ideal partner for a high-profile New Jersey professional sports team.
Bowden noted that PlayStar has made significant inroads into the competitive New Jersey market and that the Devils partnership will provide even more locally focused benefits to players.
