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Playtech Expands in South Africa with Betway Casino and Live Casino Launch

Last updated: September 16, 2024

Playtech has furthered its market presence in South Africa by launching its casino and live casino products with Betway.This partnership follows similar deals with Hollywoodbets and highlights Betway’s commitment to offering top-tier gaming experiences. Both companies aim to provide innovative and secure gaming to South African players.

Two key areas where Playtech has increased its operations in the rapidly growing South African market are via a partnership with Betway to offer its casino and live casino to the region.

This is the latest partnership that Playtech has entered after it partnered with Hollywoodbets, where it provided the company with live casino and slots services, which the firm incorporated into its sports betting site.

As agreed to in this new partnership, Betway, from South Africa, is set to adopt Playtech’s entire portfolio of casino games and live dealer products. Thus, this partnership enhances Betway’s gaming list while strengthening Playtech’s presence in a crucial geography.

In the last few months, Betway introduced Play’n Go in South Africa and released a game show called Evolution for the country.

Playtech and Betway Extend Partnership to South Africa

Playtech has revealed details of a new content deal with Betway and made it known that the operator has ventured into the South African market, where Playtech is offering the casino line and live casino.

Senior Commercial Director of Playtech Diane Crookes welcomed the new partnership, saying that Betway is a leading international operator that provides an incredible player experience. 

Crookes said Playtech has successfully opened new markets in several important areas and, therefore, expects South Africa to be the same. They made this statement while mentioning how Playtech’s customized products will probably enhance Betway’s player experience even more.

Country manager of Betway Southern Africa, Phillip Superamonien, expressed his delight over the extension of his company’s relationship with Playtech. Superamonien pointed out that the proposed strategic partnership makes sense with Betway as a company in the business of delivering premium play content and the best user experience. 

He expressed passion about extending Playtech’s highly rated casino and live casino services to players in South Africa, intending to expand the repertoire of games with fresh and interesting choices while offering a safe place to gamble.

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