Last updated: September 16, 2024
Pragmatic Play has bolstered its sportsbook product with the launch of dedicated horse racing markets, covering over 30 global territories. This expansion underscores the company’s confidence and commitment to delivering top-notch products across multiple verticals, further establishing Pragmatic Play as a key player in the iGaming industry.
This is one of the best growth strategies through which a company can boost its products’ portfolio; last year, Pragmatic Play did the same to its iGaming line by introducing several dedicated horse racing markets for the company’s sportsbook arm.
This new vertical is set to allow the company’s partners to accommodate 30+ international races as reported in Pragmatic Play’s press release.
This strategic move highlights the progress of Pragmatic Play, which has become one of the prominent companies specializing in sportsbooks. The proposed vertical integration into horse racing can be seen as the company’s belief in its ability to use sports betting knowledge to provide a good service.
The new platform targets the increase of margins for partners while counting on the official data, and the program has been designed specifically for the clients of the regulated and approved countries.
It seems that PP has decided to expand the new segment in horse racing to boost its sportsbook business line and provide partners with advanced products. This product will thus be viewed as an asset for organizations intending to venture into the horse racing and sports betting markets.
The new horse racing markets from pragmatic play have been echoed by the company’s Senior Vice President of Sports, Gareth Crook, who has termed it as a wonderful development that will be received well by clients in the sportsbook division.
Crook noted that the inclusion of this product allows clients to not look elsewhere for the premier horse racing service.
According to Crook, the new horse racing product was particularly important to the company since many of the team members had a personal stake in it. He said, “Racing is vital for any sportsbook operator, and to offer ‘always on’ coverage from racing venues across the globe is the foundation of any customizable sportsbook offering.”
Besides, the appearance of this news, Pragmatic Play tends to expand its presence in the online casino gaming market. A new content partnership deal was inked with KirolBet while it extended the features offered in the live blackjack segment.
All of these steps are in line with the company’s long-term development plan, which includes the constant provision of high-quality goods in multiple segments and the enhancement of Pragmatic Play’s positions in the iGaming segment.
