Last updated: September 16, 2024
Relax Gaming continues its North American expansion by partnering with PlayStar in New Jersey. This alliance allows Relax Gaming to feature its innovative titles and enhance PlayStar’s game library. The collaboration highlights Relax Gaming’s commitment to growth following recent successful game launches and the introduction of its Relax Vantage platform.
B2B provider in the iGaming industry, Relax Gaming, has again deepened its penetration in the North American market through a new deal with PlayStar, one of NJ’s leading online casinos. This partnership is the next major evolution of Relax Gaming’s ongoing regional expansion strategy, which the company has been pursuing since 2019.
The cooperation between the developer vertical of Relax Gaming and PlayStar includes the distribution of several widely known brands, which will supplement PlayStar’s casino portfolio. This action is the latest after Relax Gaming got the green light for the launch of its products in New Jersey the previous year.
The Chief Executive of PlayStar, Dan Alexander, expressed his excitement about the new partnership with RLX Gaming, saying that it will expand PlayStar’s portfolio in the right direction. On the positive front, he pointed out that RLX Gaming has made this very good entry into New Jersey and this has enhanced the good reputation of the developer.
Alexander stated the partnership was a timely and great opportunity to build PlayStar’s game portfolio with unique and player-focused RLX Gaming games.
He can also confidently boast about the integration of such great content, which he said will take the whole gaming experience for PlayStar players to the next level, giving out something special and incomparable to any other player in the industry to the growing number of players.
Relation between Relax Gaming and PlayStar, Relax Gaming CEO Martin Stålros also echoed the sentiment, adding the importance of going even deeper into New Jersey with such a partner.
Stålros pointed out that PlayStar is in good stead to continue expanding not only in New Jersey but also elsewhere, which shows that there is a mutual desire to expand the markets and improve players’ experiences.
This company currently seems to be continually advancing in the iGaming industry with a wide portfolio of games that focus more on the players. The company’s CEO, Martin Stålros joined in April and since then the firm has released some new titles that are well-suited to the market.
Among its recent achievements, Relax Gaming introduced the Relax Vantage platform, designed to provide partners with real-time insights and performance metrics, enhancing their ability to optimize products within the Relax Gaming network.
The company’s impressive lineup of recent releases includes standout titles like Line Busters Dream Drop and Ancient Tumble, both of which have been well-received in the North American market.
Further enriching the gaming experience, Relax Gaming has also launched new games, such as Bony Raiders and Space Attacks DreamDrop, offering a diverse and exciting range of titles for PlayStar’s players. This ongoing expansion underscores Relax Gaming’s commitment to delivering engaging and innovative content to its partners and players alike.
