Last updated: August 14, 2024
RubyPlay has partnered with Apuesta Total to expand its presence in Peru, integrating popular games like Immortal Ways Diamonds into Apuesta Total’s online casino platform. This collaboration aligns with RubyPlay’s strategy of entering new markets and Apuesta Total’s commitment to providing high-quality gaming experiences.
RubyPlay has signed an agreement with Apuesta Total, a reputed sports betting and gaming firm with operations in Latin America, to strengthen its footprint in the Peruvian market.
Several of RubyPlay’s games, including Immortal Ways Diamonds, Mayan Cache, and Loco Habanero, will be incorporated into Apuesta Total’s online casino offering.
The synergy, in this case, seeks to allow Apuesta Total to integrate RubyPlay’s slot games into the company’s online casino solutions.
Dr. Eyal Loz, the chief product officer at RubyPlay, commented on the partnership and further disclosed that partnering with Aztec mandated them to expand their market reach in Perú, which he said is a market that is genuinely expanding.
He is eager to present the company’s widely applauded game catalog to Apuesta Total‘s clientele.
David Jr. Escalante, Head of Casino at Apuesta Total, emphasized that players of the company’s online casino receive only exciting and high quality. He said such a partnership helps introduce new, bright, innovative players’ content to RubyPlay.
In particular, Escalante spoke about the availability of various game products presented on the RubyPlay platform, including a widespread series of Immortal Ways, which fulfills all the demands of their clients and adds more color to total bet Apuesta Total’s offer.
Apuesta Total has been directly involved in sports event sponsorships, sponsoring various clubs in the Peruvian Ligue 1 football competition, such as Alianza Lima, Universitario de Deportes, Universidad César Vallejo, and Sport Boys. Such involvement is an indication of the company’s support for local sports and the community as a whole.
In early July 2024, they ventured into the European market when they entered an agreement with Luckia Gaming Group. As a result, Apuesta Total could expand its game offering to Spanish users through Luckia’s online interface.
Other developments have also been made in locating RubyPlay within the international market. In February, the company introduced its games to the Brazilian site Betsul, which began its activity in the Brazilian market.
Moreover, RubyPlay has penetrated the Serbian market by incorporating MaxBet, which features its games on the platform. Such steps imply the company’s desire to expand its market share in the global markets based on RubyPlay.
