Last updated: August 14, 2024
RubyPlay has announced a strategic partnership with Luckia Gaming Group to enter the Spanish market. This collaboration will make RubyPlay’s full portfolio of games, including popular titles like Immortal Ways Diamonds and Mayan Cache, available on Luckia’s online casino platform. The partnership, supported by Light & Wonder’s aggregation platform, follows RubyPlay’s recent expansions into Brazil and Serbia, as well as Italy through collaborations with major operators.
RubyPlay, which operates as a casino games provider, and Luckia Gaming Group, with a network of betting shops, have thus entered a new partnership with the view of expanding their market share in Spain.
From this point on, all games produced by RubyPlay, including well-known games such as Mayan Cache and Immortal Ways Diamonds, will be available at Luckia’s online casino.
Around the world, and particularly in Spain, Luckia Gaming Group is involved in the operation of online as well as physical casinos. The translated text in Spanish will now make the RubyPlay games content library available to Spanish-speaking gamers.
Dr. Eyal Loz, CPO at RubyPlay, affirmed that the firm continues to adhere to its international growth strategy, which targets regulated regions. He explained that since Luckia’s platform will feature RubyPlay’s creative and entertaining games, this should excite the players.
Eloy Fernandez, Head Luckia Gaming Group Product said about the partnership that RubyPlay’s games have always had brilliantly developed award-winning and players’ favorite titles, like Immortal Ways, etc. He feels that such a partnership shall improve the products/services that Luckia has to provide.
Thus, the aggregator to be created by Light & Wonder will ensure the cooperation of players, studios, and operators in a single solution.
The variety of games extended by RubyPlay became available for players in Brazil through the Betsul website after the company presented its games in May 2024. Currently, RubyPlay cooperated with MaxBet this year in Serbia specifically to combine the possibilities of its games into standalone software.
With the help of such operators as Snaitech, NetBet Italy, PokerStars, and Microgame RubyPlay has become popular also in Italy. These collaborations have been possible through POP which has given easy access to RubyPlay’s games to the Italian players.
