Last updated: May 07, 2024
RubyPlay, the B2B iGaming development studio, introduces ‘Immortal Ways LottoStar’ exclusively for South Africa’s LottoStar, integrating operator branding. With 10,000 ways to win, bonus wheels, and a focus on player engagement, this bespoke game marks RubyPlay’s dedication to growth in regulated markets, particularly in South Africa, following a successful entry in June 2023.
As its first game for the South African market, RubyPlay’s Immortal Ways is a custom creation for operator partner LottoStar. The studio is known for its innovative B2B iGaming offerings.
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Eternal Pathways The operator’s branding is incorporated into LottoStar to set the popular game series apart from other releases and increase its appeal to existing customers.
Players are treated to 10,000 ways to win, just like in previous games in the franchise. To amp up the excitement, two Immortal Arrays are spread across the second, third, fourth, and fifth reels. Located on either side of the main grid, the two bonus wheels offer players the chance to win multipliers, additional cash prizes, or even one of four jackpots whenever the Coin Wheel symbol appears.
Eternal Pathways RubyPlay has debuted its first South African bespoke game, LottoStar. The provider has already made a splash in the market with LottoStar, launching 53 games since the deal was struck in June 2023.
In 2024, RubyPlay plans to expand significantly within regulated markets, as stated in the release. Even though they are planning to expand to Romania, Spain, and other regions soon, South Africa is still an important one for the provider.
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Dr Eyal Loz, Chief Product Officer of RubyPlay, spoke enthusiastically about the launch of Immortal Ways LottoStar, praising the incredible player engagement that LottoStar was able to achieve in South Africa. It exemplifies RubyPlay’s dedication to sustaining the worldwide success of the Immortal Ways series as a custom-made game made just for the operator. Dr Loz is positive that LottoStar’s global player base will enjoy the dynamic and multi-faceted game.