Last updated: October 13, 2023
SharpLink Gaming, a company that makes solutions for sports betting and online gambling, worked with SB22 to make a solution that is specifically made for US operators.
As part of the deal, operators will be able to use both SharpLink’s C4 BetSense audience acquisition technology and SB22’s GLI-33 Certified Fi22 sports betting platform.
Rob Phythian, CEO of SharpLink, recently said that the US sports betting market has a lot of potential for making money, but it also has problems because the platforms were made a long time ago for the European market and are now out of date. He talked about how hard it is to open and market sportsbooks in the US market, which is very competitive.
SharpLink Gaming wants to make a product more relevant to customers by making a solution just for the US market.
CEO of SharpLink, Rob Phythian, said he was confident in the company’s ability to work with leaders in the industry and to help sportsbooks and casinos make a lot more money as the US sports betting market continues to grow.
SharpLink Gaming and SB22 think the solution will be ready to test around the middle of the 2023–24 season.
SharpLink’s track record as an industry modernizer and their expertise in data-driven fan engagement were praised by Vik Shretha, Chief Operating Officer of SB22. He said that working together with SharpLink was a key way for SB22 to move beyond old sports betting technologies and come up with game-changing solutions that will help US operators a lot.
Marilyn Chavez is an associate researcher at the Missouri University of Science and Technology, where she studied the mathematical probabilities and aspects of casino games like slot machines. She’s written several case studies which have been published by multiple problem-gaming institutions to help spread awareness about the dangers of online gambling and gambling addiction. She also presented a 2019 Ted talk on the topic of gambling among minors.
