Last updated: September 16, 2024
Sportingtech has integrated BetMakers’ horseracing technology into its operator platform, expanding its offerings with access to over 300,000 annual racing events. The partnership aims to diversify Sportingtech’s platform under new leadership, enhancing betting experiences with real-time data and advanced wagering tools.
Sportingtech, a gaming provider of choice, has improved its platform to the next level since signing a deal with BetMaker’s turnkey horseracing offering. This new motion is in line with this new conception and Sportingtech’s general tendencies under Tom Ustunel’s new leadership post-COVID-19.
Sportingtech operator partners will gain access to over 300,000 annual horseracing events from the integration of BetMakers horseracing technology, which will be backed by real-time data feeds. The company hopes this addition will expand the platform and provide a wider range of services to clients.
Sportingtech’s Chief Product Officer, Tommy Molloy, said about the new partnership, “The integration of BetMakers’ horseracing solution is a significant step forward for Sportingtech as it expands its product offering to its clients.
Horseracing Entertainment generates over $115bn in annual revenue, and Sportingtech aims to open this high-growth market to its partners. The partnership with BetMakers is part of Sportingtech’s diversification strategy. The provider expands its portfolio to offer more options for clients while adjusting to the trends in the global betting industry.
BetMakers recently declared major advances in the US market in accordance with a new partnership deal with Bet365 and alterations in the company’s leadership.
Fixed-odds horseracing in Colorado and New Jersey has been launched with Bet365, one of the world’s largest sportsbook operators, via a two-year market access and content partnership. This is a significant growth area for BetMakers in the saturated American gambling market.
That is not all the developments that the company has been able to achieve in the recent past; they include: In June, BetMakers hired Carl Henschke as its new CFO, sending a message about the company’s effort to strengthen its officers in this phase of growth opportunities.
Joey Carroll, BetMakers’ Director of Business Development & Partnerships, shared his enthusiasm for the company’s partnership with Sportingtech. He highlighted the integration of BetMakers’ advanced horseracing technology into Sportingtech’s platform as a significant development.
Carroll noted that the collaboration would offer a global race betting experience, utilizing BetMakers’ top-tier wagering engines, expertly managed trading services, and extensive global pool commingling capabilities.
He also emphasized that the new racing form and content services from Racelab are expected to further enhance user engagement on the platform.
This partnership is expected to elevate the race betting offerings on Sportingtech’s platform, reflecting BetMakers’ commitment to delivering cutting-edge solutions and expanding its influence in the global horseracing industry.
