Last updated: February 19, 2024
The BetMGM Casino campaign, set to premiere on November 20, features a 30-second commercial featuring Hudgens exploring a library transformed into eclectic rooms inspired by different games.
BetMGM, a well-known online sports betting and gambling company, has started a new campaign for their online casino called “Library of Games.” The campaign stars actress and singer Vanessa Hudgens. The campaign begins on Monday, November 20, with a 30-second ad that creatively shows off the wide range of games that can be played on the BetMGM platform.
In the ad, Hudgens looks through a library that can be changed into many bright and unique rooms, each themed after a different BetMGM Casino game. This made-up story makes BetMGM look like “The King of Casino,” reinforcing its position as the leader in the online gambling industry. This campaign comes right after BetMGM’s new show with Jamie Foxx, which started airing in September.
In addition to winning a GRAMMY Award for his work on the hit music video “Old Town Road” by Lil Nas X and Billy Ray Cyrus, Calmatic directed the commercial. Calmatic has also worked with artists like Anderson: Paak and Tyler, The Creator on projects.
BetMGM is present in 26 markets and offers mobile and in-person gaming experiences. The BetMGM Sportsbook app is available for iOS and Android users, and you can also access it at www.betmgm.com. For more news and updates, follow BetMGM on X, which used to be called Twitter.
Matt Prevost, Chief Revenue Officer at BetMGM, commented on the partnership with Vanessa Hudgens: Vanessa Hudgens is a superstar who brings BetMGM to life as an iGaming or sports betting company and an entertainment experience. This excellent team effort will keep both old and new audiences interested.
“The iGaming space is more crowded than ever,” Geno Burmester, Creative Director at 72andSunny, said about the campaign. BetMGM Casino has a vast number of games unmatched by its competitors. That product truth had to come to life in a way only this brand could.
Burmester also mentioned working with director Calmatic: Calmatic was the perfect partner. He added new life and energy to every scene, making this library of games into a fantastical world that anyone would want to enter.
Susan is a verified gambling support specialist who has helped thousands of problem gamblers get back on their feet through therapy and financial counseling. She’s also worked as a cage manager in four Las Vegas casinos and spent two years in Macau in her 30s, where she became extremely savvy at Sic Bo and other Asian table games. Her knowledge and expertise have and continue to play a priceless part in how we structure our content, particularly when it comes to game guides and casino reviews.
