Last updated: September 20, 2024
Wazdan has expanded its presence in the U.S. iGaming market by partnering with Caesars Entertainment launching popular slot games like “Grand Gold Edition” and “Magic Spins” in Michigan. This move, supported by Light & Wonder’s aggregation platform, follows earlier collaborations in New Jersey and Pennsylvania, further bolstering Wazdan’s North American growth strategy.
Online casino games developer Wazdan has increased its footprint in the regulated U. S. iGaming segment through a strategic partnership with casino and hospitality giant Caesars Entertainment.
Minori is now expected to increase Wazdan’s position in North America and Michigan, where it aims to launch its popular games through cooperation with Light & Wonder’s aggregation solution.
Wazdan’s collection of hit slot games, including Grand Gold Edition, Hot Slot: 777 Crown, Magic Spins, and 9 Coins, are some of the games that are about to join the list of proposals for the players of Caesars Palace Online Casino and Caesars Sportsbook & Casino in Michigan. These are titles that are in line with an ongoing strategy to add more value to the local iGaming market.
Wazdan’s expansion further in Michigan demonstrates a continuous process of consolidating its place in the highly saturated North American iGaming market through its new affiliate, Caesars Entertainment. Wazdan’s Izabela Slodkowska-Poplel, the Head of Account Management for North America and Latin America, said she is sure about the move, stating that it is impossible not to notice their portfolio gaining more and more popularity in that region.
She also stressed the importance of a partnership with a player of the calibre of Caesars which should open up new possibilities for Wazdan in this vibrant and hot market.
In the same way, Ricardo Cornejo Rivas, VP of Online Gaming at Caesars Digital, expressed his appreciation for the new Wazdan products and added that their operator is only interested in cooperating with the best providers to develop their website. He mentioned that Wazdan’s portfolio stands out in offering a perfect match for its players, thus improving the overall gameplay across Caesars’ brands.
Currently, Ceasars Entertainment is making further efforts to increase the number of superior suppliers, which will help increase the player experience on different online platforms, according to Ricardo Cornejo Rivas, the Vice President of online gaming at Caesars Digital. Commenting on Wazdan’s collection of products, Rivas pointed out that the company is exactly the type of partner with whom Caesars is sure to attract its consumers.
For Wazdan, this partnership marks a significant step as the company expands into Michigan, a key focus in its broader U.S. growth strategy. The collaboration is expected to solidify Wazdan’s position in the competitive iGaming market.
This isn’t the first time Caesars Digital and Wazdan have joined forces. In August, they announced a similar partnership targeting the New Jersey iGaming market. Additionally, Wazdan recently expanded into Pennsylvania through a collaboration with Rush Street Interactive, further bolstering its presence in the U.S. market.
