Last updated: June 10, 2024
Playtech announces a two-year extension with Sony Pictures Television to produce live casino games based on “Who Wants To Be A Millionaire?”. Expanding across North America, Playtech aims to captivate audiences with classic game show features and innovative gaming options, showcasing a commitment to high-quality entertainment and responsible gambling.
The highly recognized online gaming solutions giant Playtech has recently announced that it is in the process of creating a live game that is inspired by one of the top timeless television game shows, “Who Wants To Be A Millionaire?” kind of.
The announcement came after the show’s right holder, Sony Pictures Television, extended the contract for an additional two-year period. Being one of the plans that consists of completing the expansion of Playtech Live throughout North America, this plan aims to offer live gaming with WWTBM themes and ideas until the year 2028.
This contract is an extension of the five-year strategic partnership contract between Playtech and Sony Pictures Television that was initiated before. Live roulette, live trivia, and video Hold’em are three thrilling online casino games that WWTBM inspired as part of this new partnership. This is a product launch. Classic TV shows such as Lifelines, like 50/50, Ask The Audience and Ask The Host, these game shows apply similar elements.
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Playtech’s offering of the WWTBM-themed game across its network illustrates its commitment to delivering players with diverse both thrilling and innovative gaming experiences. The new releases have a similar effect on TV show fans in that they allow them to immerse themselves in the feeling of the playoffs of “Millionaire” with the advantage of the technological advancement of Playtech and the never-ending craze of the show itself.
Playtech shows that he is a long-term partner of Sony Pictures Television in the North American gambling market. The show not only confirms the rapid growth of the North American gaming market but also shows the willingness of his company to participate in the market and thrive there. The rotating zone added to the agreement will be comprised of the US, Canadian and Mexican territories as well. Collaboration with the trademark brands is a clear example of Playtech’s commitment to providing all players with quality luxury entertainment regardless of the players’ tastes.
Sasha Uman, the Chief Commercial Officer of Playtech Live, was excited about the partnership and said it had made it possible to launch several interactive games, such as Live Roulette, Live Trivia, and the recently added Video Poker Live, which is modelled after the wildly popular Who Wants To Be A Millionaire? brand.
Playtech’s goal is to encourage responsible gaming by offering cutting-edge software tools for risk assessment and tailored messaging, even as it grows its footprint in the US.
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